Think HQ appoints Dr. Som Sengmany as Director of Multicultural News – Campaign Briefing
The purpose-driven integrated communications agency has significantly enhanced its diverse communications arm CultureVerse with the lead appointment of multicultural communication practitioner and qualitative researcher Dr. Som Sengmany as Director of Multicultural Perspectives.
Dr. Sengmany will draw on his 15 years of industry experience and research expertise to develop culturally appropriate communication and engagement strategies and research approaches for multicultural audiences.
He will also work with the broader Think HQ team to develop fully inclusive communications strategies and research approaches for clients, and inject culturally and linguistically diverse (CALD) audience perspectives into broader campaigns and projects. .
Dr. Sengmany has worked in a variety of sectors, including state and local government and nonprofit community health, most recently as a strategic communications and engagement advisor to the Whitehorse City Council. He recently completed a PhD (Deakin University) on multicultural communications in Victorian government and multicultural sectors.
According to Jen Sharp, Founder and Managing Director of Think HQ, “Som brings a powerful combination of practical knowledge and academically trained research skills to the development of evidence-based communication strategies. His insights and research will be invaluable to both CultureVerse and the wider Think HQ teams and clients looking to communicate and engage with diverse audiences and CALD communities.
Dr. Sengmany said he was attracted to Think HQ’s leadership and dedication to CALD communications: “I’m delighted to join the CultureVerse team at Think HQ. The agency’s deep understanding, expertise and commitment to inclusive communications and engagement across multiple sectors makes it the perfect place to put my research and expertise into practice.
“I look forward to working with the broader Think HQ team to develop even more ethnically diverse and culturally inclusive communication practices that meet the needs of CALD clients and communities.”