Senior Marketing Manager – China – San Francisco, CA, US | Works

At SOM, we are a collective committed to shaping a better future for our customers, our communities and our planet. We aspire to create the most enduring and impactful work through creative, interdisciplinary teams with all the resources and diversity of a global company. We value those who are passionate about excellence, innovation, integrity, inclusiveness and collaboration. Together we can achieve great things.

Success at SOM means

  • Ideas: We believe in a meritocracy of ideas. We count on everyone to actively contribute to the discourse within the firm.

  • Knowledge: We believe that expertise is the result of lifelong learning. We are not meant to know everything, but rather to passionately seek answers, develop new skills and deepen our knowledge.

  • Product: We strive for excellence in concept, quality and delivery of our work.

  • Individual: We value individuals who bring the highest standards of professionalism and personal integrity to the way they work. Each person can develop and contribute their wealth of attributes, skills and knowledge to support the overall health of the business.

  • Team: We appreciate the power of cross-disciplinary integration. A positive team culture in which everyone collaborates openly towards common goals is essential.

  • Firm: We have a history of making transformative contributions to the profession and to our communities. We are constantly innovating and trying to bring new approaches, solutions and processes to our work.

Job Responsibilities

  • Marketing

    • Develops and implements the marketing strategy in China, in collaboration with the management of the practice in China.

    • Collaborates with Chinese practice leadership to develop a stronger internal prosecution process.

    • Oversees the creation and maintenance of bilingual marketing materials to be used for proposals, qualification packages and interviews.

    • Collaborates with project managers on individual activities and customized presentations when needed.

    • Collaborates with Global Marketing Manager on the development and implementation of new global marketing materials

    • Contributes to the shared global library of resumes and project-specific content.

    • Ensures local office documents are available and up-to-date on OpenAsset.

    • Coaches colleagues on marketing and storytelling.

    • Participate in global conversations about marketing practices and strategies.

  • Business development

    • Contributes to the implementation of the business plan by creating strategic and thoughtful marketing materials and ensuring that marketing materials convey strong and persuasive messages

    • Researches, interprets and shares market information, including specific customer research.

    • Collaborates with management to evaluate potential clients and new projects, ensuring regular decision-making.

  • Team management

    • Manages the China marketing team, including its professional development, in three offices (New York, Chicago, San Francisco)

    • Distributes the marketing workload within the team

  • Other

    • Leads the marketing portion of regular leadership meetings and participates in company-wide practice calls.

    • Collaborates with the Global Head of Marketing and Business Development and other leaders to develop and implement company-wide marketing strategies.

    • Collaborates with the Global Head of Marketing and Business Development to develop and manage the annual marketing budget, resources and staffing efforts.

    • Tracks opportunities using Salesforce and effectively uses Salesforce to manage work and communicate with others through reports.

    • Acts as a key resource for the China practice regarding Salesforce training and quality assurances

    • Liaise with the communications team in China, both with content and insights to support marketing and business development efforts.

    • Performs other duties and responsibilities as required.

Management Responsibilities

  • Actively leads, trains and coaches team members.

  • Directly supervises staff and is committed to the professional development of direct reports.

  • Develops and engages in a talent management strategy to find specialists, leaders and future professionals for the business through CV review and interviews as appropriate.

  • Actively participates in internal and external professional development opportunities.

  • Develops and/or manages, in collaboration with team members, a clear and coherent work plan to achieve the budget, deliverables and schedule.

  • Encourages the integration of sustainable strategies into all project assignments as appropriate.

  • Contributes to the development of standards, policies and procedures.

  • Protects SOM from financial and legal risks.

Minimum qualifications

  • Bachelor’s degree in architecture, urban design, marketing, communication or related field.

  • 10 years of A/E/C marketing experience in the Chinese market, with a minimum of 2 years in a management role.

  • Exceptional written, verbal, interpersonal and presentation skills and the ability to work effectively within a matrix organization.

  • Experience managing a team in multiple offices is preferred.

  • Strong people and project management skills.

  • Strong graphic sensibility.

  • Strong storytelling skills.

  • Enthusiastic collaborator and team spirit.

  • Proactive, detail-oriented and driven to achieve tangible results in a fast-paced environment.

  • Autonomous and creative, results-oriented problem solver.

  • Must have experience in Salesforce or other CRM software.

  • Strong Adobe Creative Suite, Microsoft Office and Google Workspace skills.

  • Fluency in Mandarin Chinese and English; other languages ​​a plus.

This position will be located in the SOM office in San Francisco, Chicago or New York.

Please apply for this position by following the link below:—China_R-2407

For any questions, please contact Jamie McNeal, Talent Acquisition Specialist at [email protected]

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